About Us

A message from Bouclier Founder Lydia Callaghan
It would be hard to meet a healthier man than my dad. He lived on salads and seafood, exercised regularly and consumed a strict regimen of vitamins, minerals and dietary supplements. Unfortunately, there was no sunscreen in the era of his otherwise healthy childhood, spent on the beaches and tennis courts of Sydney. His life was cut short at age 73 by melanoma, the most aggressive skin cancer.
When I moved from Brooklyn to Palo Alto, I resolved to continue the car-free lifestyle I had enjoyed in NYC. While biking in sunny California, I found myself unable to avoid prolonged sun exposure to my face. Given my concerns with sun safety, I tried for months to find a bike helmet that would shield my whole face, not just my forehead. Like many people, I jerry-rigged helmets with floppy hats and large baseball caps. The memory of my dad’s illness created a deep commitment to find a better answer. After much brainstorming, I arrived at the idea of a fashionable visor that would block UV rays from the whole face. This is the product that I wanted for my family, my friends, and for all of us.
 Wear a Bouclier visor and ride in the shade.

WHY YOU SHOULD WEAR A BOUCLIER VISOR:
CANCER, AGING, EYE PROTECTION

SKIN CANCER
The US Surgeon General has issued a call to action to prevent skin cancer.  The disease is the most commonly diagnosed cancer in the United States, but most cases are preventable.1
The CDC recommends easy options for protection from UV radiation—2
Stay in the shade, especially during midday hours.
Wear clothing that covers your arms and legs.
Wear a hat with a wide brim to shade your face, head, ears, and neck.
Wear sunglasses that wrap around and block both UVA and UVB rays.
Use sunscreen with sun protective factor (SPF) 15 or higher, and both UVA and UVB protection
AGING
Using UV blocking protection reduces skin aging.  As reported in the New York Times3, a 2013 study published in the Annals of Internal Medicine4 showed that “those assigned to use sunscreen every day had noticeably more resilient and smoother skin than those assigned to continue their usual practices.”
EYE PROTECTION
It is important to protect the eyes from the sun and foreign bodies. The American Academy of Family physicians highly recommends eye protection “to provide protection against the weather, foreign bodies and ultraviolet light.”5
1From the Surgeon General’s Call to Action to Prevent Skin Cancer
http://www.surgeongeneral.gov/library/calls/prevent-skin-cancer/
2From the Center for Disease Control & Preventions website:
http://www.cdc.gov/cancer/skin/basic_info/prevention.htm
4Hughes MCB, Williams GM, Baker P, Green AC. Sunscreen and Prevention of Skin Aging: A Randomized Trial. Ann Intern Med. 2013;158:781-790. doi:10.7326/0003-4819-158-11-201306040-00002
5American Academy of Family Physicians website
http://www.aafp.org/afp/2001/0515/p2007.html
 
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